About us

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We are Elite.

Experts in the secondary
electronics market.

Based in Dallas, Texas, Elite Cellular, Inc. is a global wholesaler and distributor of new and used electronics including cellular phones, accessories, set-top/DVR boxes, laptops, tablets and more. We participate in liquidation auctions, end of life programs, and sourcing transactions with carriers, insurance providers, remanufacturing organizations and OEMs which provides us with a consistent supply chain.  We apply the highest level of quality on all our products.  Our product lines consist of the latest models from Samsung, Motorola, LG, HTC, Apple, Sony and many more.

Elite Cellular began its operations in 2010 with a mission to become a de facto standard in the secondary electronics market. We started our operations primarily focused on retail expansion and after initial success we were able to expand our operations to wholesale distribution.  Through our expansion over the years we have a full understanding of the lifecycle of the secondary electronics market from initial manufacturing to end-user distribution.  Additionally, in 2015 we became certified by Orion Registrar, Inc. for R2 and ISO and have been performing end-to-end electronics recycling for our customers ever since.

Elite has built key strategic relationships over the past several years which have now resulted in a consistent supply for all of our products. Our key trading partners include AT&T, Verizon, T-Mobile, Samsung, Sprint and more.

The quality of our products and the team that produces it is one of our greatest assets and a significant factor in our operations. We employ the highest quality and testing standards on all our products and have very high expectations from our production staff.  Various production metrics are used to measure the performance of our operations and implement tactical and strategic initiatives that continue to improve our overall quality.

We have a collective 25 years in the electronics industry and have a wide network of resources to support our existing and future expansion. We distribute our products through wholesale, retail, and online channels both domestically and internationally and are well versed on domestic and international logistics.

No business can succeed without proper infrastructure, and we have implemented enterprise systems to ensure there is full oversight on all our functional operations including sales, production, inventory and back-office. This technology combined with the significant investment in our facilities results in operational excellence and provides the proper footing for future expansion.

A timeline of our journey

2010. The Startup

Launched repair and refurbishing center and focused on wholesale distribution.

2011. Auction Access

Expanded into AT&T, T-Mobile, and Motorola liquidation auctions and established key production processes that become the start of our reverse logistics line-of-business.

2012-2014. Next Phase Growth

Became a top-ranked buyer in AT&T auctions and established a relationship with Samsung. Implemented T-Mobile buyback program and also launched our first online sales channel.

2015-2017. International Expansion

Opened Hong Kong and Dubai sales offices. Introduced Sprint, US Cellular, and Assurant liquidation auctions as key purchasing channels. Became certified by Orion Registrar, Inc. for R2 and ISO.

2018-2019. Transition Into Recycling

Became downstream e-recycling vendor for US Carriers. Introduced Verizon auction to complete the “Big Four” liquidation auctions. With the addition of procuring for major carriers and insurance providers, we moved into our new 40,000 square foot facility to accommodate the increased volume.

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ELITE TEAM

AJ Jamal

AJ Jamal

Chief Executive Officer
Fred Ali

Fred Ali

Chief Performance Officer
Raj Ally

Raj Ally

President
Navin Jamal

Navin Jamal

Chief Compliance Officer
Rachel Ali

Rachel Ali

Chief Marketing Officer
Malik Notta

Malik Notta

Chief Technology Officer / Director ITAD
Amin Shalwani

Amin Shalwani

Chief Financial Officer
Areeb Lakhani

Areeb Lakhani

Operations Manager
Shawn Vapiwala

Shawn Vapiwala

Sales Executive
Jason Yang

Jason Yang

Production Manager
Romeo Ramirez

Romeo Ramirez

Production Administrator
Susana Morales

Susana Morales

QC Team Lead
Uzma Kasmani

Uzma Kasmani

eCommerce Team Lead
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